BRAVIA XR MASTER SERIES Z9J | See the world with extraordinary 8K clarity
See how close you can get to the real world on this big screen 8K TV, powered by our revolutionary Cognitive Processor XR™.
World's first cognitive intelligence TVs
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Visionary 8K pictures, as perceived by the human eye
Enjoy 8K picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and immersive brightness.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
The entertainment you love. With help from Google.
See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy - just ask Google. Press the Google Assistant button on your remote and try saying "find action movies" to search across your favorite apps.
Watch what you love. Control it with your voice
Your TV is now more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart home devices, see security cameras, and more. Press the Google Assistant button on the remote to get started.
Bring the theater experience home, enjoy movies included with BRAVIA XR
Five Movies to redeem, 12 Months unlimited streaming.
A wide palette of naturally beautiful colors
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.
